Golden Expansion

Big Wins

Growth for Good is business growth rooted in authentic relationships.

This approach doesn’t rely on scarcity tactics. It builds trust, creates meaningful connection, and drives real revenue growth.

I’ve used it for decades across industries. Here are three standout results from the wellness and active lifestyle space.

Scaling Growth at barre3

When I joined barre3 (a boutique fitness franchise) as Franchise Development Manager, the company had been steadily growing for five years with 25 studios (a mix of franchise and corporate-owned). They had a strong foundation with clear systems, a solid brand, and a well-defined ideal franchisee but they were ready to accelerate.

In my first year, we doubled the number of studios, going from 25 to 50. Over the next two years, we grew to 75+ locations—achieving 300% growth and laying the groundwork for sustained success.

What Drove That Growth?

We focused on deepening connections with the barre3 community while expanding awareness beyond it:

  • Client Engagement: We created in-studio, email, and social campaigns that built interest, reinforced loyalty, and converted studio clients into prospective owners.

  • Instructor Activation: I presented at instructor trainings, initiated ongoing outreach, and helped implement a franchise fee discount. As a result, the number of instructors who became studio owners doubled in the first year.

  • New Audience Reach: We introduced the brand and the opportunity of ownership to a broader audience through social media content and ads designed to educate and inspire.

This approach worked because it stayed true to barre3’s values. We built on existing trust, tapped into authentic relationships, and aligned growth efforts with the brand’s mission helping to make it a success story and a darling in the startup community in Portland.

Relaunching The Ritual Rug

I fell in love with The Ritual Rug the moment I saw it. As someone who’s practiced yoga for decades, I’d tried countless mats—but none checked all the boxes: functional, durable, beautiful, lightweight, and grounding. This one did.

When I connected with the founder, the brand had been in business for five years. She had loyal customers and promising wholesale partnerships, but the company had hit a wall financially and needed investment to grow.

I hadn’t raised capital before, but I believed deeply in the product and brand. Six months later, we secured funding, and then got to work refining every touchpoint of the customer journey.

The result? A 20x increase in revenue over the prior year.

What Made the Difference?

  • Brand Awareness: With a lean budget and clear understanding of the market, we launched Instagram ads that delivered a 6:1 return on ad spend. Our top performer during COVID? “Seeking Calm.” A message that resonated deeply—and converted.

  • Building Trust: At $188, The Ritual Rug was one of the most premium yoga mats on the market. We built trust through thoughtful details across the journey—from clear product descriptions and care instructions to beautifully designed inserts and a generous return policy. The result: an extremely low return rate (1% vs. the DTC average of 10%).

    Fans of the Brand: We turned first-time buyers into loyal advocates—evidenced by hundreds of five-star reviews—through personalized follow-ups, storytelling-driven emails, and thoughtful community collaborations that reflected their values and deepened their connection to the brand.

Tripling Membership at woo-woo

If you are seeking a meditation studio and community in Portland, I highly recommend checking out woo woo. The owner, Kelsey, is cultivating an exceptional space where all are welcome. Her combination of integrity, a deep understanding of a variety of meditative practices, and an incredible eye for design make this a truly special offering.

When we met, she had built a dedicated following and a modest-sized monthly membership. Passionate about cultivating a rich and supportive community, Kelsey wanted to develop her membership offering in order to offer something meaningful to her clients.

We talked at length about her vision for community. I listened closely, asked questions to help surface what mattered most to her, and together we brainstormed ways to foster deeper connection with current and prospective members.

Within 45 days, membership tripled.

What Made the Difference?

  • Clarifying the Vision: We started by anchoring to her “why” so that every decision stemmed from her values.

  • Creating Member-Only Perks: We brainstormed simple but meaningful incentives to make members feel seen and appreciated.

  • Encouraging Follow-Through: I helped keep the momentum going with regular check-ins, gentle accountability, and guidance on how to communicate the refreshed offer across her website and email marketing.

The result was authentic, and substantial, growth that felt good to her and to the community she serves.

Curious what this could look like for your business?

Let’s explore it together!